With the internet continuing to permeate every area of our lives, the term “user experience” has become a popular buzzword in recent years.  With millions of websites fighting for people’s attention, the sites that are the most popular are the ones that delight, save time, and empower those that visit them.

Because users now demand for a company to provide real value for them and not waste their time, many companies are shifting from only using traditional sites to creating powerful user-centered web apps.

What exactly is a Web App?

A web application is software that runs within a web browser.  Its like a mini site within a site, and it allows users to complete specific tasks.  If you have ever used facebook, paid a bill online, or checked your email you have used a web app.

These tools are more than just web pages.  They are generally made up of 3 layers: the presentation layer (the web browser where the user sees the interface), the application layer (the logic), and the storage (the data).  And apps can be built for different platforms and in different programming languages.

With all of this, developing an app may seem like a daunting task, but in most cases a development team can implement a code-based framework like Code Igniter or Laravel to get a head start. If your needs are very specific, a development team can create a custom app from scratch.

Are Web Apps For Me?

When it comes to your business, how do you know if you need custom web app?  If you or your clients have ever thought, “there has to be an easier way to do this online,” you probably need a web app.

One example of this is the NAACP Image Awards and their custom voting submissions application.  In the past voting for the nominees and winners required a lot of paper, stamps, and time to tabulate all of the selections.  The development team at Every Angle Media created a custom solution where a special group of voters could login, make their selections for this year’s winners, and submit their votes instantly.  This application created a win-win for everyone involved.

Another example is Kids Protection Plan.  This application for is a FREE resource to legally document who you want to care for your kids in the case of an emergency or sudden death. Users create accounts, go through a step-by-step process and in the end get generated documents to sign.

How Much Does A Web App Cost?

The costs for apps like these vary based on the size of the app and how much time it takes to develop.  But where the value is found is in how useful it is to your clients and your business. Web apps can save you valuable time and can become a money generating tool. They can give you the reputation for being the most innovative user-friendly company in town – which is very valuable in today’s crowded marketplace.

Not every web-developer is equipped to create fully-functional web apps, but ask your developer if a web-app is right for you.  Now may be the time to offer a new experience for your customers and your team.

Leave a Reply